Gravity Forms Review, Pricing, Pros and Cons



Online Payment Collection, Visual Form Editor, Workflow Automation

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In this review of Gravity Forms, you’ll find more information about its features, price, pros and cons and why you should consider using it.

9.3Expert Score
A comprehensive tool for creating advanced forms and automating tasks
Gravity Forms is a drag-and-drop form builder plugin for WordPress with several time-saving tools and features. The plugin integrates with a variety of third-party services, including MailChimp, HubSpot, and others, and has a vast ecosystem of community add-ons. It is developer-friendly, with well-documented and abundant hooks and filters, allowing for a vast array of potent possibilities. The plugin includes either built-in style or the option to disable styling and apply entirely custom CSS. If you are searching for information on how to add a contact form to WordPress, this plugin may assist you.
Ease of use
Value for money
Customer Support
  • Versatility
  • Drag-and-drop interface
  • Advanced features
  • Extensive add-ons
  • No free version available
  • Limited templates
  • Interface dated
Add your review
You will get: Versatility Drag-and-drop interface Advanced features Extensive add-ons

Ready to dive into the world of Gravity Forms, the Swiss Army knife of WordPress plugins? Hold onto your hats, folks!

This isn’t just another article about a form builder; it’s your golden ticket to mastering a tool that can create everything from simple contact forms to complex quizzes.

Whether you’re a coding novice or a digital wizard, we’ve got the lowdown on why Gravity Forms should be your go-to for all things form-related.

So buckle up, because we’re about to unravel the mysteries of the most versatile form plugin in the WordPress universe!

Gravity forms cover

What is Gravity Forms ?

Gravity Forms is a WordPress plugin designed for creating custom forms and automating workflows. It offers an intuitive visual form editor that allows users to design and embed forms on their websites easily.

The plugin is versatile, supporting various types of forms including those for capturing leads, collecting payments, and even automating specific tasks through custom workflows.

It features conditional logic to show or hide fields based on user inputs, ensuring a more personalized experience. Additionally, Gravity Forms provides robust security measures to protect data and supports file uploads directly to your server.

It is highly extensible, offering integration with various third-party services and comes with different pricing plans to suit various needs.

Gravity Forms features

Ready to be wowed by a feature list longer than a red carpet at the Oscars? Let’s talk about Gravity Forms’ functionalities that make it the BeyoncĂ© of WordPress plugins—versatile, powerful, and always on point.

Gravity forms featuresForm Builder Features

Drag-and-Drop Builder

Allows quick form design through an intuitive drag-and-drop interface.

Accessible and Compliant

Ensures WCAG 2.0 AA compliance, making forms accessible to a wider audience.

Form Import

Enables easy form backup and creation through import and export functions.

Multi-Column Layouts

Offers customization of form layouts by adjusting the number of columns and their widths.

Save & Continue

Improves user experience by allowing form entries to be saved and completed later.

Paginated Forms

Enhances user interaction by breaking long forms into multiple pages.

Responsive Forms

Ensures forms are fully responsive and adapt to various devices and resolutions.

Conditional Logic

Allows dynamic display or hiding of fields, sections, or pages based on user inputs.

Language Support

Automatically adapts to the language settings of your WordPress site.

Custom Form CSS

Allows for seamless design integration through custom CSS.

30+ Form Fields

Provides a wide range of form fields for diverse form creation needs.

Merge Tags

Enables dynamic population of submitted field values in various parts of the form.

Data Collection Features

Gravity forms integrations

Email Logic

Allows complex email routing based on user selections and conditional logic.

Field Validation

Ensures data integrity by validating field inputs.

API & Webhooks

Offers REST API and webhooks for custom form integrations.

Partial Entries

Captures data from incomplete form submissions to improve conversions.

Data Routing

Routes form data to various endpoints like CRM, email, etc., based on set criteria.

File Uploads

Enables users to upload files directly to your server.

Dynamic Field Values

Automatically suggests field values based on user selection or query strings.


Allows dynamic field value calculations based on mathematical formulas.

Quizzes and Polls

Offers automatic scoring on quizzes and polling options for feedback.


Facilitates user interaction for data collection and analysis.

Digital Signatures

Allows electronic signatures via touchscreen devices, touchpads, or mice.

Gravity forms templates

Security Features

GDPR Compliant

Includes tools for managing personal data and validating user consent.

Google reCAPTCHA

Offers both v2 and v3 Google reCAPTCHA for spam prevention.


Integrates with Akismet to provide additional spam protection.

Security Audits

Regularly audits all code for security compliance.

Developer-Friendly Features

Hundreds of Actions & Filters

Provides over 500 hooks for extensive form customization.

Well-Documented Code

Offers clear and well-documented code for easy understanding and modification.

Extensive API

Allows data management through the Gravity Forms API.

Build Your Own Add-On

Provides frameworks for creating custom actions that run automatically upon form submission.

Gravity Forms pricing

Ah, the million-dollar question – or should we say, the $59 to $259 question? Strap in as we navigate the labyrinth of Gravity Forms’ pricing plans, where you’ll find out if it’s worth trading your latte addiction for advanced form functionalities.

Gravity forms pricingBasic License

  • Price: $59 per year
  • Sites: 1 Site
  • Support: Standard Support
  • Included Add-Ons: HubSpot, Mailchimp, Active Campaign, Campaign Monitor

Pro License

  • Price: $159 per year
  • Sites: 3 Sites
  • Support: Standard Support
  • Included Add-Ons: Stripe, Dropbox, Square, Zapier, Trello, PayPal

Elite License

  • Price: $259 per year
  • Sites: Unlimited Sites
  • Support: Priority Support
  • Included Add-Ons: User Registration,, Coupons, Partial Entries, Polls, Signature, Survey

Each plan offers different levels of support and a variety of add-ons tailored to meet specific needs.



Gravity Forms is not just a simple contact form plugin for WordPress; it’s a comprehensive tool for creating advanced forms and automating tasks.

The plugin offers a drag-and-drop interface, making it user-friendly for both beginners and professionals. It supports a variety of form types, including marketing and lead generation forms, payment forms, surveys, and quizzes.

The plugin also allows for complex workflows, such as automatically creating tasks in your project management software when a form is submitted.

It’s particularly beneficial for businesses and agencies requiring customizable data capture forms and applications.

Advantages and Disadvantages


  • Versatility: Can be used for more than just contact forms, including payment forms and surveys.
  • User-Friendly: Drag-and-drop interface makes it easy to create and edit forms.
  • Advanced Features: Offers built-in conditional logic, multi-page forms, and dynamic field population.
  • Extensive Add-Ons: A large ecosystem of official and third-party add-ons to extend functionality.


  • No Free Version: The plugin is premium, which may not suit those looking for a free option.
  • Interface: Some users find the interface dated and less user-friendly compared to other options.
  • Limited Templates: Currently lacks an in-dashboard form template library, although this is in development for future versions.

By weighing these pros and cons, you can make an informed decision on whether Gravity Forms is the right tool for your specific needs.

Frequently Asked Questions

Do I need a PhD in computer science to use Gravity Forms ?

Fear not, mere mortal! You don’t need to be a code wizard to use Gravity Forms. It’s user-friendly with a drag-and-drop interface. But if you do speak the language of PHP and CSS, you can add custom code to your heart’s content.

Is there a trial version to test the waters ?

Ah, the age-old question. Gravity Forms doesn’t offer a trial version, but they do have a fully-functioning online demo and extensive user documentation. It’s like test-driving a car, but without the awkward chit-chat with the salesperson.

What about theme compatibility ?

Gravity Forms plays well with themes that follow WordPress best practices. If you’re using one of those dodgy themes, you might run into issues. But hey, you can always switch to a default WordPress theme to troubleshoot.

What happens if my theme doesn’t play nice ?

If your theme and Gravity Forms are like oil and water, you’ll need to contact the theme author for troubleshooting. Gravity Forms is coded to WordPress best practices, so if there’s a clash, it’s probably not on their end.

Is Gravity Forms GDPR compliant ?

Yes, indeed! Gravity Forms is as compliant as a well-trained golden retriever. It includes tools for managing personal data and validating user consent. So, you can collect data without breaking any laws. How refreshing!

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Gravity Forms Review, Pricing, Pros and Cons
Gravity Forms Review, Pricing, Pros and Cons