Nelio A/B Testing Review, Pricing, Pros and Cons



Easy A/B Testing, Fully Automated, Never Leave WordPress, Visitors Become Customers, Zero Technical Knowledge

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In this review of Nelio A/B Testing, you’ll find more information about its features, price, pros and cons and why you should consider using it.

9.5Expert Score
Red or Blue? Square or Round? Up or Down? A/B Test everything.
Nelio A/B Testing is a plugin for WordPress that enables users to test almost every aspect of their website, including but not limited to pages, posts, goods, custom kinds, headlines, widgets, themes, menus, heatmaps, and more. Obtain precise data in order to simply determine what is working for users and what is not working. The plugin has a simple configuration, and users need no prior technical experience to put it into action and begin testing it.
Ease to use
Value for money
Customer Support
  • Automated updates
  • Excellent customer support
  • User-friendly
  • Comprehensive testing
  • No free tier available
  • Learning curve
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You will get: Automated updates Excellent customer support User-friendly Comprehensive testing

Unlock the full potential of your WordPress site with Nelio A/B Testing, the ultimate tool for conversion optimization. Whether you’re a blogger, a small business owner, or running a large organization, this comprehensive guide will walk you through everything you need to know.

From setting up your first A/B test to tracking its progress and applying the winning variant, discover how Nelio A/B Testing can revolutionize your approach to website optimization.

Don’t leave your site’s performance to chance; take control and make data-driven decisions that will boost engagement, conversions, and ultimately, your bottom line.

Nelio AB testing cover

What is Nelio A/B Testing ?

Nelio A/B Testing is a native WordPress plugin designed for conversion optimization. It offers a range of testing options that go beyond basic A/B tests, including tests for posts, pages, custom post types, menus, CSS styles, widgets, and themes.

The service is fully automated, updating your WordPress site to reflect the winning alternative without requiring any coding skills or mathematical expertise. It integrates seamlessly with the WordPress dashboard, eliminating the need for external tools.

The plugin is also recognized as a WordPress VIP Technology Partner, indicating its high standards for performance, security, and scalability. In addition to A/B tests, it features heatmaps and scrollmaps for comprehensive site analysis.

The software is suitable for personal sites, business owners, and web agencies, aiming to increase engagement, interactions, and conversions.

Nelio A/B Testing features

Dive into the extensive range of features that Nelio A/B Testing offers, designed to give you a full spectrum of testing options right within your WordPress dashboard.

Nelio AB testing advantages

Easy A/B Testing for WordPress

Nelio A/B Testing allows you to create different versions of your website using WordPress functions. You can test various elements like pages, headlines, widgets, menus, and themes. All of this can be done directly from the WordPress dashboard, eliminating the need for external tools.

No Technical Knowledge Required

The software is designed to be user-friendly, requiring no coding skills or statistical expertise. It offers intuitive graphics and results to help you understand the performance of different test variants.

WooCommerce Product Variants

This feature enables you to test different combinations of product names, images, and descriptions in WooCommerce. It helps you identify which product variant is most effective at increasing sales.

Create Powerful Headlines

For editors and bloggers, Nelio A/B Testing offers headline tests to find the most appealing combination of title, featured image, and excerpt. This helps in attracting more visitors to your WordPress site.

Play with New Styles

You can test new layouts and designs, including theme and CSS tests. This is particularly useful if you’re considering a website redesign and want to know which design performs best.

Widget Testing

The software allows you to create alternative combinations of widgets to see which one performs best. This is a unique feature not commonly offered by other A/B testing tools.

Test New Menu Combinations

You can test different menu structures and find out which one works better for your website. The winning menu can be applied with a single click.

Compatibility with Web WordPress Hosting Providers

Nelio A/B Testing is compatible with major WordPress hosting providers, ensuring that the plugin works out of the box.

Nelio AB testing compatibility

Heatmaps, Scrollmaps, and Confetti

These features help you track customer behavior on your website. You can see which areas of your page attract the most attention and plan new tests based on this information.

Intuitive Results

The software provides visually intuitive results to help you understand your visitors’ behavior. You can compare each test variant with the original version to make informed decisions.

Conversions Are the Key to Success

Nelio allows you to define multiple goals and actions for each test. You can analyze the results easily and find out which variant is best for each single goal.

One-Click Winner

Once you identify the winning variant, you can make it your default page with just one click. This feature helps in quickly implementing successful test results.

IT-Free Deployment and Use

The software is designed exclusively for WordPress, requiring no HTML or code snippets. It integrates seamlessly with WordPress built-in editors.

Plugin Integration

The software integrates with popular WordPress plugins like OptimizePress, JetPack, and various cache plugins. This simplifies the creation and analysis of A/B tests.

Never Leave WordPress

The entire A/B testing process, from creation to analysis, can be done from the WordPress dashboard. This provides a unified and familiar user experience.

Nelio A/B Testing pricing

Explore the various pricing plans tailored to meet the needs of everyone from individual bloggers to large enterprises, all while offering a high return on investment.

Nelio AB testing pricing

Basic Plan

  • Price: $29.00/month (billed annually)
  • Monthly Views: 5,000
  • Ideal For: Individuals, Personal Sites, Bloggers, Small Stores
  • Features:
    • 1 site
    • A/B Tests and Heatmaps
    • Unlimited Tests
    • Cloud Tracking
    • Immediate Results
    • Page Builder Support

Professional Plan

  • Price: $89.00/month (billed annually)
  • Monthly Views: 50,000
  • Ideal For: Small Business Owners, Small and Medium Companies
  • Features:
    • 5 sites
    • All Basic Features
    • Test Scheduling
    • Quota Control
    • Email Notifications
    • Advanced Support

Enterprise Plan

  • Price: $279.00/month (billed annually)
  • Monthly Views: 200,000
  • Ideal For: Teams focused on Optimization, Large Businesses and Organizations
  • Features:
    • 10 sites
    • All Basic Features
    • Test Scheduling
    • Quota Control
    • Email Notifications
    • Advanced Support

Additional Information:

  • All plans come with a 30-day money-back guarantee.
  • For higher-traffic enterprises, customized plans are available upon request.


Nelio A/B Testing is a comprehensive, user-friendly solution for WordPress site owners looking to optimize their website’s performance. It offers a wide range of testing options, from basic A/B tests to more complex experiments like heatmaps and scrollmaps. The software is fully integrated into the WordPress dashboard, making it easy to set up and manage tests without needing any technical expertise. It’s an ideal tool for anyone from individual bloggers to large organizations, aiming to increase site engagement, interactions, and conversions.


  • Comprehensive Testing: Covers a wide range of elements including pages, posts, products, headlines, widgets, and themes.
  • User-Friendly: No coding or statistical skills required.
  • Automated: Automatically updates your site with the winning alternative.
  • Support: Excellent customer support and a 30-day money-back guarantee.


  • Cost: No free tier available, making it less accessible for small or personal projects.
  • Learning Curve: Despite its user-friendly nature, it may take some time to fully understand all the features.

Frequently Asked Questions

What can I test with Nelio A/B Testing ?

You can test a variety of elements on your WordPress site including headlines, pages, posts, custom post types, themes, widgets, menus, and even WooCommerce product summaries. The software also offers heatmaps for more comprehensive analysis.

How do I create a test ?

To create a test, go to the Nelio A/B Testing menu in your WordPress dashboard and click on ‘Tests’. Click the ‘Add Test’ button and choose the type of test you want to create. You’ll need to name your test and define its scope. You can then create variants of the element you’re testing and define your conversion goals and actions.

How do I start and stop a test ?

Once your test is ready, you can start it by clicking the ‘Start’ button. You can also schedule it for a specific date. The test can be stopped manually or automatically based on conditions like duration, page views, or confidence level.

How do I track the progress of a test ?

You can track the progress of your test from the ‘Tests’ menu in your WordPress dashboard. The software provides a summary of results, including conversion rates and improvement degrees for each variant.

How do I apply the winning variant ?

After completing a test, you can apply the winning variant by clicking the ‘Apply’ button. This will replace the content of the original element with the contents of the winning variant.

Is Nelio A/B Testing compatible with other WordPress plugins ?

Yes, Nelio A/B Testing is compatible with popular WordPress plugins like OptimizePress and JetPack. It also works with various cache plugins.

What are the limitations of Nelio A/B Testing ?

The software is not free and does not offer a free tier. It is also limited to WordPress platforms, and there may be a learning curve to fully understand all its features.

How does Nelio A/B Testing assign variants to visitors ?

Nelio A/B Testing uses an algorithm to assign different variants to visitors to ensure that the test results are statistically significant.

How do I know the status of my tests ?

The software provides a status icon that helps you quickly identify the progress of your tests. It changes color based on the statistical confidence of the test results.

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Nelio A/B Testing Review, Pricing, Pros and Cons
Nelio A/B Testing Review, Pricing, Pros and Cons