OptinMonster Review, Pricing, Pros and Cons



A/B Testing, Advanced Traffic Redirection, Analytics and Insights, Multiple Form Types, Page Level Targeting

Free plan


Free trial


Money back guarantee


Money back guarantee days


In this review of OptinMonster, you’ll find more information about its features, price, pros and cons and why you should consider using it.

9.5Expert Score
Convert and Monetize Your Website Traffic
OptinMonster is a WordPress popup plugin that focuses on producing popup offers for site visitors by utilizing a drag and drop builder. Its primary function is to get site users to sign up for the site's newsletter. This plugin makes it simple to convert and monetize website visitors by providing a choice of campaign types and triggers that can be used in conjunction with them. It is recommended that you look at OptinMonster if you are searching for a simple solution to a difficult problem, such as implementing exit popups in WordPress.
Ease of use
Value for money
Customer Support
  • Targeted campaign
  • Highly customizable
  • User engagement
  • Analytics and Insights
  • Overwhelming options
  • Learning curve
  • Quite expensive
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You will get: Targeted campaign Highly customizable User engagement Analytics and Insights

Ready to unravel the mysteries of OptinMonster, the lead-gen wizard that’s taking the digital world by storm?

Buckle up! We’re diving deep into the review, from making your elusive campaigns reappear to turning your opt-in forms into social media rockstars.

It’s the ultimate guide that answers all your burning questions and then some. Trust us, you won’t want to miss this rollercoaster of insights!

OptinMonster cover

What is OptinMonster ?

OptinMonster is a robust lead generation software designed to convert website visitors into subscribers, leads, and customers.

Utilizing a variety of features such as Lightbox Popups, Floating Bars, and Exit Intent Detection, it aims to optimize monthly visitor sessions. The software offers over 100 pre-built templates and a drag-and-drop builder for creating visually appealing offers.

It employs behavior automation for targeted and personalized offers, allowing businesses to maximize conversions. OptinMonster also provides real-time analytics and A/B testing capabilities to refine lead generation strategies.

Trusted by over a million websites, it claims to be the world’s #1 conversion optimization toolkit.

OptinMonster features

Ready to unlock the treasure trove of OptinMonster’s features? From drag-and-drop builders to exit-intent technology, we’re about to spill the tea on what makes this tool the Swiss Army knife of lead generation.

OptinMonster features

Drag ‘n’ Drop Builder

OptinMonster offers a drag and drop builder that allows users to create visually appealing optin forms. It comes with pre-made templates that can be customized to fit your specific needs.

Yes / No Forms

This feature allows the creation of multi-step campaigns, which are proven to improve conversions and sales.

Mobile-Friendly Popups

OptinMonster ensures that your campaigns are optimized for smartphones and tablets.

Custom Success Message

You can customize the “Thank You” message that appears after a user has opted in, enhancing user engagement.


This feature allows you to create your own designs from scratch without the need for coding.


Choose from 26+ different animation and sound effects to grab your visitor’s attention.

OptinMonster campaign type

Inline Forms

These are embeddable forms that can be added to blog posts and page content.

Lightbox Popup

This is the most effective and popular way to grow your email list, capturing the attention of your visitors.

Fullscreen Welcome Mat

Create a fullscreen interstitial with a call to action that can’t be ignored.

Slide-in Scroll Box

This is a high-converting alternative for popups that slides in from the corner of the screen.

Floating Bar

This feature allows you to increase conversions with a footer or header bar that scrolls along with the user.

Countdown Timer

Use urgency and scarcity tactics to boost your sales and conversions.

Sidebar Forms

Turn every page of your website into a lead generation opportunity with sidebar forms.

Content Locker

This feature allows you to turn any article into gated content, encouraging users to opt-in to access it.

Scroll Trigger

This trigger displays campaigns after the user has scrolled a certain percentage of the page.

OptinMonster target audience


Target inactive visitors and convert them into subscribers with this feature.

Timed Display Control

Control the timing of your campaign to show it at the most opportune moment for maximum conversions.

Campaign Scheduling

Run your campaigns during specific dates and times to target time-sensitive offers.

Referrer Detection

Show targeted messages based on where the user is coming from, enhancing the personalization of your campaigns.

Page-Level Targeting

Customize your campaigns based on the specific page or section of your website that the user is visiting.

Coupon Wheel Optins

Create interactive spin-a-wheel campaigns that are proven to increase sales.

Exit-Intent® Technology

This technology detects when a user is about to leave the page and shows them a targeted message to encourage them to stay or opt-in.

OptinMonster insights

Conversion Analytics

Get detailed analytics to improve your lead-generation strategy.

A/B Testing

Easily A/B test your ideas to continually improve your conversion rates.

Geo-Location Targeting

Improve conversions by personalizing campaigns based on the visitor’s geographical location.

Device-Based Targeting

Create unique campaigns that are optimized for desktop, tablets, and mobile devices.

List Segmentation

Group your subscribers based on their interests to better target your marketing automation efforts.

Lead Sharing

Share leads easily with joint venture and co-marketing partners.

OptinMonster pricing

Hold onto your wallets! We’re diving into the nitty-gritty of OptinMonster’s pricing plans. Whether you’re bootstrapping or rolling in dough, we’ve got the scoop on how to get the most bang for your buck.

OptinMonster pricing

  • Basic Plan
    • Monthly: $16/mo
    • Annually: $9/mo (billed annually)
  • Plus Plan
    • Monthly: $32/mo
    • Annually: $19/mo (billed annually)
  • Pro Plan
    • Monthly: $49/mo
    • Annually: $29/mo (billed annually)
    • Most Popular
  • Growth Plan
    • Monthly: $82/mo
    • Annually: $49/mo (billed annually)

Additional Information

  • All pricing is in USD.
  • Special introductory prices are available.
  • All renewals are at full price.
  • Plans can be changed or canceled at any time.
  • A 14-day money-back guarantee is offered.



OptinMonster is a must-have tool for marketers, bloggers, eCommerce websites, and small businesses aiming to convert their website traffic into actionable leads.

With its powerful features like Exit-Intent® Technology, A/B Testing, and Page-Level Targeting, it offers a comprehensive solution for lead generation and conversion optimization.

The software is designed to be user-friendly, requiring no coding skills, and offers real-time analytics to continually refine your marketing strategies.


  • Highly Customizable: Offers a drag-and-drop builder and multiple form types.
  • Targeted Campaigns: Utilizes behavior automation for targeted and personalized offers.
  • User Engagement: Features like countdown timers and gamified wheels keep users engaged.
  • Analytics and Insights: Provides detailed stats for strategy improvement.


  • Learning Curve: While user-friendly, mastering all features may take time.
  • Cost: May be considered expensive for small businesses or individual users.
  • Overwhelming Options: The multitude of features could be overwhelming for beginners.

Frequently Asked Questions

Can I add more fields to my campaign form ? Like, asking for their favorite color ?

You can add Name, Email Address, and Phone fields using native integrations. Want more? Use the Custom HTML integration option. Just remember, this might disable some OptinMonster functionalities like success settings.

Can I replace the form with a simple Yes/No question ?

Absolutely! OptinMonster lets you create Yes/No campaigns. It’s like a choose-your-own-adventure, but for lead generation.

Can I target multiple pages or use some fancy RegEx in the Display Rules ?

You bet! You can target multiple pages and even use RegEx in the Display Rules. It’s like having a Swiss Army knife for your campaigns.

Why are my campaigns as barren as a desert when it comes to conversions ?

First, check if the actionable element in your campaign has conversion tracking enabled. If you’re using Custom HTML, you’ll need to follow a guide to allow conversion tracking.

How do I maximize conversions without selling my soul ?

OptinMonster allows A/B testing to improve your campaign’s conversion rates. It’s like having a personal trainer for your campaigns.

Can I create social pop-ups to make my campaigns Insta-famous ?

Yes, you can create social campaigns using a Custom HTML element. It’s like turning your campaign into a social butterfly.

Can I use OptinMonster to play gatekeeper for my content ?

Yes, you can block access to your content using the content locking feature for Inline type campaigns. It’s like having a bouncer for your blog.

How do I export email addresses like a pro ?

If you’ve connected your campaign to Monster Leads, you can find and export leads from your account. If not, well, you’re out of luck. Always connect to Monster Leads as a backup.

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OptinMonster Review, Pricing, Pros and Cons
OptinMonster Review, Pricing, Pros and Cons