MailPoet Review, Pricing, Pros and Cons

Ready to unravel the mysteries of MailPoet, the email marketing wizard that’s got WordPress users buzzing?

Whether you’re a skeptic wondering if “free” really means free, an artist itching for creative freedom, or a cautious soul questioning deliverability, we’ve got the answers you didn’t know you needed.

Buckle up, because we’re diving deep into the pros, cons, and oh-so-useful features that make MailPoet the talk of the digital town. Intrigued? You should be.

What is MailPoet ?

MailPoet is a WordPress plugin designed for email marketing and automation. Trusted by over 700,000 websites, it allows users to send newsletters, post notifications, and automate emails for WooCommerce directly from the WordPress dashboard.

The plugin offers a range of beautifully designed templates that require no coding skills to customize. It also features an intuitive drag-and-drop interface for easy email creation.

MailPoet ensures high deliverability rates, sending over 30 million emails each month to inboxes rather than spam folders.

It is particularly useful for busy site owners and bloggers, offering automated series of onboarding emails and updates about latest posts to keep subscribers engaged.

MailPoet features

Ready to explore the Swiss Army knife of email marketing? From drag-and-drop editors to WooCommerce wizardry, let’s dissect the features that make MailPoet a digital marketer’s dream.

Email Newsletters

Allows users to keep their subscribers updated with business news. The feature enables the creation and sending of newsletters directly from the WordPress dashboard.

Welcome Emails

Automatically sends a warm welcome email to new subscribers. This helps in engaging the audience right from the start.

Last Post Notifications

Automatically alerts subscribers about new WordPress posts. This feature ensures that your audience stays updated with your latest content.

WordPress Email Templates

Offers over 50 pre-designed email templates that can be customized to fit your brand’s aesthetic.

Inactive Subscribers

Automatically removes unengaged subscribers from your mailing list. This helps in maintaining a more active and engaged audience.

First Purchase

Automatically sends a personalized thank-you email to first-time customers. This helps in building a positive relationship right from the first interaction.

Purchased this Category

Allows you to tailor your automated WooCommerce follow-up emails based on specific product categories.

Abandoned Cart Emails

Automatically sends an email to recover abandoned carts, helping you rescue potential sales.

Purchased this Product

Sends a follow-up email tailored to the specific product purchased by the customer.

WordPress Users List

Automatically creates a dedicated list for your WordPress users. This makes it easier to manage different types of subscribers.

WordPress Signup Forms

Helps in growing your mailing list by providing customizable signup forms that can be integrated into your WordPress site.

WooCommerce Customers List

Automatically updates a dedicated list for your WooCommerce customers. This allows for more targeted email marketing strategies.

Segmentation

Allows you to segment your mailing lists and deliver tailored content to different subscriber groups.

WooCommerce Email Customizer

Lets you customize the email templates used for your WooCommerce store emails.

SMTP for WordPress

MailPoet comes with its own SMTP service, eliminating the need for an extra plugin.

Email Sending Infrastructure

Ensures that your emails reach the inbox with advanced sending services, boasting best-in-class delivery rates.

Compliant with GDPR

All features and processes are designed to comply with EU data privacy regulations.

MailPoet pricing

Ah, the million-dollar question – or should we say, the “how-many-subscribers-do-you-have” question? Let’s dive into the dollars and cents to see if MailPoet is worth its weight in email gold.

Starter Plan

• Cost: Free for 1,000 subscribers
• Features:
  • Send up to 5,000 emails per month
  • Subscription forms
  • Email and ecommerce marketing
  • Basic marketing automation
  • Summarized email engagement statistics
  • Send with MailPoet Sending Service

Business Plan

• Cost: $10 per month, billed monthly for 500 subscribers
• Features:
  • All Starter features, plus:
  • Send unlimited emails per month
  • Remove MailPoet branding
  • Priority support
  • Subscriber segmentation
  • Targeted marketing automation
  • Detailed email engagement and ecommerce statistics

Agency Plan

• Cost: $30 per month, billed monthly for 500 subscribers/website
• Features:
  • All Business features, plus:
  • Use MailPoet on 50 websites
  • Number of subscribers is per MailPoet instance

Creator Plan

• Cost: $8 per month, billed monthly for 500 subscribers
• Features:
  • All the features of the Business plan without the MailPoet Sending Service

Conclusion

MailPoet is a robust email marketing solution that integrates seamlessly with WordPress, allowing you to manage your email campaigns directly from your website’s dashboard.

With features like automated welcome emails, last post notifications, and WooCommerce integration, it offers a comprehensive set of tools for businesses and bloggers alike.

The drag-and-drop editor makes it easy to create professional-looking emails, while its own SMTP service ensures high deliverability.

With over 700,000 users and a reputation for reliable email delivery, MailPoet is a trusted choice for WordPress site owners looking to enhance their email marketing efforts.

Advantages

• Ease of Use: Integrated into the WordPress backend, making it user-friendly.
• Cost-Effective: Free version available with a good set of features.
• WordPress Integration: No need for an external service, everything is managed within your WordPress dashboard.
• High Deliverability: Comes with its own SMTP service, ensuring emails reach the inbox.
• Automated Features: From welcome emails to abandoned cart recovery, automation is a key strength.

Disadvantages

• Limited Templates: Offers a smaller number of email templates compared to other services.
• Spam Score: Free version doesn’t allow you to check the spam score of your outgoing emails.
• Limited Stats: Free version has limited email statistics, though the premium version offers more detailed analytics.
• Email Delivery: While generally reliable, some users recommend using an external email delivery service for optimal performance.

Frequently Asked Questions

Can I trust MailPoet’s Email delivery ?

Trust is a big word, my friend. MailPoet comes with its own SMTP service, which means it’s got a pretty solid deliverability rate. But if you’re the belt-and-suspenders type, some users recommend using an external email delivery service.

What’s the deal with Templates ?

Ah, the artist in you is speaking! MailPoet offers around 50 pre-designed templates. But if you’re feeling limited, the premium version has more to tickle your creative fancy.

Can I segment my audience ?

You betcha! MailPoet allows you to segment your mailing lists, so you can send your vegan recipes to vegans and your carnivore delights to meat-lovers. No more awkward “Oops, wrong list” moments.

What about WooCommerce ?

Oh, you’re into ecommerce, huh? MailPoet has got you covered with WooCommerce integration. From first purchase emails to abandoned cart recovery, it’s all there.

Is MailPoet GDPR compliant ?

Yes, sirree! MailPoet is as law-abiding as they come. All features and processes are designed to comply with EU data privacy regulations. So go ahead, collect that data without sweating bullets.