Thrive Leads Review, Pricing, Pros and Cons



A/B Testing Engine, Actionable Reporting & Insights, Advanced Targeting, Design & Deploy

Free plan


Free trial


Money back guarantee


Money back guarantee days


Company address

Thrive Themes, Whitesquare GmbH, Beckengaesschen 1 8200 Schaffhausen, Switzerland

In this review of Thrive Leads, you’ll find more information about its features, price, pros and cons and why you should consider using it.

9.2Expert Score
Build Your Mailing List Faster than Ever Before With Thrive Leads
Thrive Leads is a plugin for lead generation that facilitates the simple construction and incorporation of a wide range of opt in forms. Its drag-and-drop builder makes it simple to alter the style of the opt ins to correspond with the look and feel of the website. A/B testing and sophisticated targeting options are also supported, both of which help to maximize conversions more effectively.
Ease of use
Value for money
Customer Support
  • Editor with drag and drop
  • Simple A/B testing capabilities
  • Additional capabilities like as signup segue, asset distribution, and smart links were created for marketers.
  • The cost
  • The reporting is sluggish and glitchy.
  • Certain templates aren't very properly made.
  • Some aspects of the UI are rather awkward.
Add your review
You will get: Editor with drag and drop Simple A/B testing capabilities Additional capabilities like as signup segue, asset distribution, and smart links were created for marketers. The cost

Ready to supercharge your email list but drowning in a sea of plugins and options?

Hold onto your hats, because we’re diving deep into Thrive Leads, the WordPress plugin that’s more than just a list builder—it’s your personal conversion expert.

From limitless lead collection to advanced A/B testing, discover why Thrive Leads is the secret sauce your website has been craving. Buckle up; it’s going to be a thrilling ride!

Thrive leads cover

What is Thrive Leads ?

Thrive Leads is a WordPress plugin designed for lead generation and conversion optimization.

Unlike traditional list-building plugins, Thrive Leads offers a comprehensive suite of features that go beyond simply adding opt-in forms to your website.

Created by a team focused on conversion optimization, the plugin includes various types of opt-in forms, from pop-ups to in-line forms, all customizable via a drag-and-drop editor.

It also offers advanced targeting options, allowing you to display highly relevant offers based on visitor behavior and content categories.

The plugin comes with a robust A/B testing engine to help you fine-tune your conversion strategies. Additionally, it provides actionable reporting and insights, making it easier to track the performance of your opt-in forms over time.

Thrive Leads integrates seamlessly with popular email marketing services and can be used as part of Thrive Suite or as a standalone subscription.

Thrive Leads features

Ready to turn your website into a lead-generating machine? Let’s break down the Swiss Army knife of features that Thrive Leads offers. It’s not just a plugin; it’s a full-blown conversion toolkit.

Design & Deploy

Thrive Leads offers a drag-and-drop editor that allows you to create various types of opt-in forms. This feature eliminates the need for multiple plugins, providing a one-stop solution for all your list-building needs.

Advanced Targeting

The plugin enables you to show highly targeted offers based on various parameters like posts, categories, and tags. This helps in building hyper-targeted and profitable email lists.

Actionable Reporting & Insights

The plugin provides a simple overview of the most important metrics, helping you understand how your opt-in forms are performing and where your most valuable traffic is coming from.


Thrive leads templates

Opt-in Form Types

  • ThriveBox (PopUp Lightbox): An overlay displayed above your content.
  • Sticky Ribbon: A form that remains at the top of the screen as the visitor scrolls.
  • In-Line Forms: Forms that can be inserted at the bottom of posts or anywhere using a shortcode.
  • 2-Step Opt-In Form: Forms that require two steps to complete the sign-up process.
  • Slide-In: A less intrusive form that slides into view from the corner.
  • Opt-In Widget: Allows you to add an opt-in form to your sidebar or any widget area.
  • Screen Filler Overlay: Takes up the entire screen to grab the visitor’s attention.
  • Content Lock: Hides content until the visitor signs up.
  • Scroll Mat: Appears from the top of the page and pushes the content down.
  • Yes/No & Multiple Choice Forms: Offers multiple choices to engage visitors.

Advanced A/B Testing

The plugin features an A/B testing engine that helps you find the best opt-in form design for maximum conversions.

Smart Features

Includes SmartLinks & SmartExit to show different offers to existing subscribers, thereby boosting conversion rates.

Pre-Designed Templates

Offers a variety of templates to create eye-catching and effective list-building forms.

Targeting Options

Allows you to set triggers, scroll triggers, and on-click forms to determine where your opt-in forms are shown.

Detailed Stats & Reports

Provides insights into which opt-in forms are performing best and the sources of your leads.

Mobile Responsiveness

Thrive leads mobile responsiveness

All templates are mobile-responsive, and you can customize forms specifically for desktop, tablet, or mobile.

Integration Options

Thrive Leads can integrate with various email marketing services through direct API connections.

A/B Testing Engine

Thrive Leads comes with an advanced A/B testing feature that is easy to use. This allows you to easily increase your conversion rates by testing different opt-in form designs and strategies.

Thrive Leads pricing

Ah, the million-dollar question – or should we say, the $79/year question? Let’s dive into the nitty-gritty of how much this lead-gen wizardry is going to set you back. Spoiler: it’s less than a daily latte habit.

Thrive leads pricing


Standalone Thrive Leads Plan

  • Annual Cost: $79/year (Back to School Sale, originally $199/year)
  • Included Plugins: Thrive Leads + Thrive Automator
  • Support: Unlimited Support for 1 Site
  • Updates: Unlimited Updates for 1 Site
  • Money-Back Guarantee: 30 Days

Both plans come with a 30-day money-back guarantee and the prices are in USD. Renewals are at full price and you can change plans or cancel your account at any time.


Thrive Leads is a comprehensive email list-building plugin for WordPress that goes beyond mere email sending. It offers a wide range of opt-in form types, from pop-up lightboxes to in-line forms, that can be targeted and optimized for maximum effectiveness.

The plugin also features A/B testing capabilities, allowing you to compare different versions of your opt-in forms to find the most effective one.

With its SmartLinks feature, you can display different offers to people who have already subscribed to your email list, enhancing user experience.

Thrive Leads integrates seamlessly with most well-known email marketing service providers, making it a versatile choice for your WordPress site.

Advantages and Disadvantages

  • Pros
    • Variety of Opt-in Forms: Offers multiple types of opt-in forms for better targeting.
    • A/B Testing: Allows for comprehensive A/B testing to optimize forms.
    • SmartLinks: Displays different offers to existing subscribers.
    • Ease of Use: Drag-and-drop form building with Thrive Architect.
    • Integrations: Compatible with a wide range of email marketing services.
  • Cons
    • Interface: Can feel a bit clunky at times.
    • Initial Complexity: May be confusing for beginners to differentiate between “Lead Groups,” “ThriveBoxes,” and “Lead Shortcodes.”
    • Outdated Templates: Some older opt-in form templates may look dated.

Frequently Asked Questions

How many Leads can this Bad Boy collect ?

Ready to go all out? Good, because Thrive Leads doesn’t put a cap on your ambition. Collect as many leads as your heart desires. No limits, no boundaries—just pure, unadulterated lead generation.

What makes Thrive Leads stand out from the Crowd ?

Oh, you want the special sauce, huh? Thrive Leads isn’t just about functionality; it’s about performance. While other plugins might let you create pop-ups, Thrive Leads takes it up a notch with a focus on conversion optimization. It’s like having a personal trainer for your email list.

What happens If I don’t renew my Subscription ?

Fear not, your opt-in forms won’t vanish into thin air. They’ll stay intact. You just won’t get the VIP treatment of support and updates. So, it’s like keeping the car but losing the chauffeur.

Can I create multiple Opt-In Forms ?

Why stop at one when you can have a smorgasbord? Create as many opt-in forms as you want. It’s a buffet of lead generation opportunities!

Should I get Thrive Leads or the Entire Thrive Suite ?

Well, that depends on how hungry you are. If you just want opt-in forms, Thrive Leads will do. But if you’re looking to build an online empire, the Thrive Suite is your treasure chest of tools.

So, there you have it. Your burning questions, answered with a sprinkle of wit. Now go forth and conquer your leads!

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Thrive Leads Review, Pricing, Pros and Cons
Thrive Leads Review, Pricing, Pros and Cons